DUE Sunday 18th Sept 8pm. Individual task.
Choose a video and print text (advertisement, digipak) and a
nalyse how the promo package constructs the star image. Consider the technical aspects that have been used, how the two texts link together and what values are reinforced through the star / band image. You should use Dyer in your analysis, but should also use other critical frameworks to support your observations, such as narrative theory, binary oppositions, semiotics.
The post should have the video and print text embedded, and still shots to illustrate your specific points. You might choose to analyse the print text on a PPT slide and upload, so that you can draw arrows to aspects of the design.
CLICK here for an exemplar. This analysis is slightly different; it was a group task and discusses 2 videos and 2 digipaks, however it is well presented and excellent use of theory so gives you an indication of a high level 4 standard.
The chosen video should be for your chosen artist, or at least in the similar genre/style so that it is relevant to your concept development.