How are you adopting a postmodern style in the production of storyboards for a music video?
Post six frames each showing how you are challenging the conventions of traditional film making techniques when planning shots for your music video. Write a commentary explaining.
The following music video by the Weekend is typical of the postmodern style of music videos in that it uses intertextuality of first person shooter games to create a pastiche (a reworking of a style from another form or text). As well as using POV, a single take (or made to look like one), whip pans and relationship between music and visuals, it is interesting because the video is used to lead the sound rather than the other way around.
Thursday, 20 October 2016
Friday, 7 October 2016
Task 13: Group: Pitch. Deadline: Wednesday 12th October Period 1 and 4
This task is a presentation to the class (a sample of the target audience) and teachers in order to be given the greenlight to continue storyboarding and filming. You can complete this in prezi or ppt. All the group must be involved equally in the allocation of tasks for this in addition to the presentation of ideas to the class. You will be given a mark for this as individuals as part of your planning grade. As teachers we need to be confident that you have thought through every second of your track and have realistic ideas. You are aiming for ten minutes including playing a section of the track to the class.
To include
in pitch:
- Play a small section of the track. How are you responding visually to all areas of the track? (you could show lyrics, treatment; explain the relationship between sound, lyrics and visuals – illustrative, amplified, disjunctive. Six frame storyboard showing first shot, middle and last shot) This must be detailed.
- How are you constructing a cohesive band image across your three productions? (Show examples of print development, screen shots from videos you have analysed, refer to metanarrative and genre)
- What locations are you using for your production and how? (show stills and clips from all the locations you are using, explain any challenges and how you are going to overcome them)
- What cast and crew are you using? What roles will they be taking on? (explain any logistics in terms of planning)
- What style are you going to be constructing in your productions? (show clips of camera techniques – your own and found; visual effects from videos and print you like. What kit will you need or effects you will need to learn to achieve this)
- Once you have completed your pitch, you need to upload it to the blog. Underneath the presentation you need to post the feedback from the class and teachers (2nd piece of audience research) with the heading:
- My role in the pitch was: (be very specific about which areas/slides you were responsible for although a group post each member will need to edit and add this.)
-Feedback from Pitch: (bullet points, class and teacher points both strengths and questions/points for consideration)
- Forward Planning: (what do you now need to do to move on to next stage?)
Task 12: Group: Audience Research - Concept. Deadline: Friday 14th October
Testing your concept on the target audience is an industry standard practice in ensuring a successful promotional campaign. It is also given a lot of significance by the exam board. This is the first of at least four audience research tasks. Use the following headings to layout your response. This is a blog post, ppt or prezi or short film/podcast.
Target audience: Explain who they are in terms of demographics and psychographics.
Purpose: To test your concept on a sample of your target audience. To ensure you are meeting audience expectations; considering conventions of the genre and the metanarative of the artist or band.
Methodology: Complete a questionnaire using Survey Monkey or another online template. Include a range of closed and open questions. Vary the format of your questions; for example, ranked and scaled questions. You should complete between 8 and 12 questions closely related to your ideas. Confirm your ideas with them and pose questions which are are currently unsure of (if there are any). Include a link to your track. Send to as many people as you can.
Questionnaire: Once it has been checked by KJ; send it off either public or private (your questions will reflect this) Post your questionnaire on the blog.
Results: Compile the results either on a blog post or a ppt or prezi. Use bar/pie charts to display quantitative information and select interesting qualitative information.
Evaluation: Reflect on your results and respond to them, considering both ones that agree with your ideas and ones which don't.
Target audience: Explain who they are in terms of demographics and psychographics.
Purpose: To test your concept on a sample of your target audience. To ensure you are meeting audience expectations; considering conventions of the genre and the metanarative of the artist or band.
Methodology: Complete a questionnaire using Survey Monkey or another online template. Include a range of closed and open questions. Vary the format of your questions; for example, ranked and scaled questions. You should complete between 8 and 12 questions closely related to your ideas. Confirm your ideas with them and pose questions which are are currently unsure of (if there are any). Include a link to your track. Send to as many people as you can.
Questionnaire: Once it has been checked by KJ; send it off either public or private (your questions will reflect this) Post your questionnaire on the blog.
Results: Compile the results either on a blog post or a ppt or prezi. Use bar/pie charts to display quantitative information and select interesting qualitative information.
Evaluation: Reflect on your results and respond to them, considering both ones that agree with your ideas and ones which don't.
Sunday, 25 September 2016
Task 11 Indiv. Technical Analysis Deadline: Thursday 29th September 6pm
Your concept should now be taking shape. Choose a video each that is very similar technically to your idea to analyse. It doesn't have to be for the same genre as your track, but should be in the same style so that it can directly inform your concept. Submit as a post, this should contain:
Make sure you use lots of technical terminology. CLICK HERE for an exemplary post from last year
- embedded video
- Shot by shot break down of key sequences - if there is repetition then it isn't necessary to do the whole video (length of shot in secs, framing, movement, key aspects of mise-en-scene, any creative transitions)
- Choose 10 frames that could inspire your work and annotate to say what you like about them
Make sure you use lots of technical terminology. CLICK HERE for an exemplary post from last year
Friday, 23 September 2016
Task 10: UM: Location Reccies - Bondi Beach Deadline: Monday 3rd October 6pm
You could split this task up amongst team members. Visit your potential location and take photos to show the suitability of this location for an aspect of your production. Consider your print tasks too.
- risk assess area - what potential hazards are there for you and equipment?
- consider obstacles such as cars, people, animals?
- Where are you going to put the camera, track, tripod etc? How are you going to incorporate movement?
- What props would you need at this location?
- What character blocking considerations would you have at this location?
- What is the lighting like? ambient or artificial?
Task 9: Group - Camera Movement and Close-ups Deadline: Friday 30th September 6pm
How can you achieve technical excellence by incorporating movement into your music video? Comment on how you are planning on achieving this: Using the jib or track, dolly set up, steadicam or handicam can be ways of doing this. Include clips of your own practice, other music videos which incorporate movement in a way you would like to emulate.
Great use of Close ups
Tourist - Run – great camera movement / jib shots / birds eye view / slo mo
Loyle carner – tracking and jib movement
Chet Faker –
Gold – tracking/dolly shot – one take
Great use of Close ups
Skrillex - Summit - close ups / representation of teenagers / split screen / pro filmic effects
Outcome: Group blog post, clip of own practice using jib and
track, example of music videos, 6 frames of storyboard showing movement (drawn or stills). 6 frames of different close ups
H/W: improve moodboard - task 2
H/W: improve moodboard - task 2
Task 8: Group - Brighton Reccie - Print Ideas
- Upload a selection of the stills you took in Brighton that could be used in print work for either the digipak panes or the Magazine advert.
- Include some annotation as to where the image would go and why it is appropriate in terms of composition, positioning, colour etc
Task 7: Group - Brighton - Production Log Deadline: Wednesday 28th September 6pm
- Upload your reflection on Brighton Reccie. This can be in any of the following formats:
- video log
- podcast with images and clips overlaid
- blog post with bullet points, images and short clips
Task 6: Group - Brighton Film short - Deadline: Wednesday 28th September 6pm EXTENDED to Monday
Upload your film to the blog. Comment on your experience of using Davinchi Resolve for the first time. What techniques did you use in post production?
Task 5: Group - Brighton Reccie - Initial ideas
- Call sheet and risk assessment
- How are you going to use this trip to develop your ideas? Consider camera techniques, lighting, locations, narrative, performance.
Wednesday, 14 September 2016
Task 4 CF- Analysis of a promo package Deadline Sunday 18th Sept
DUE Sunday 18th Sept 8pm. Individual task.
Choose a video and print text (advertisement, digipak) and analyse how the promo package constructs the star image. Consider the technical aspects that have been used, how the two texts link together and what values are reinforced through the star / band image. You should use Dyer in your analysis, but should also use other critical frameworks to support your observations, such as narrative theory, binary oppositions, semiotics.
The post should have the video and print text embedded, and still shots to illustrate your specific points. You might choose to analyse the print text on a PPT slide and upload, so that you can draw arrows to aspects of the design. CLICK here for an exemplar. This analysis is slightly different; it was a group task and discusses 2 videos and 2 digipaks, however it is well presented and excellent use of theory so gives you an indication of a high level 4 standard.
The chosen video should be for your chosen artist, or at least in the similar genre/style so that it is relevant to your concept development.
Choose a video and print text (advertisement, digipak) and analyse how the promo package constructs the star image. Consider the technical aspects that have been used, how the two texts link together and what values are reinforced through the star / band image. You should use Dyer in your analysis, but should also use other critical frameworks to support your observations, such as narrative theory, binary oppositions, semiotics.
The post should have the video and print text embedded, and still shots to illustrate your specific points. You might choose to analyse the print text on a PPT slide and upload, so that you can draw arrows to aspects of the design. CLICK here for an exemplar. This analysis is slightly different; it was a group task and discusses 2 videos and 2 digipaks, however it is well presented and excellent use of theory so gives you an indication of a high level 4 standard.
The chosen video should be for your chosen artist, or at least in the similar genre/style so that it is relevant to your concept development.
Task 3 - KJ - Track Choice Treatment - Deadline - Friday 16 September
- Post a link to your track
- Write a summary of your visual ideas so far for your chosen track.
- Include the lyrics with some annotation.
Friday, 9 September 2016
Task 2: UM: Moodboard - Metanarrative of.. Deadline Friday 16 Sept
Individual Task: What do you now need to research to move your ideas on?
Have a discussion in your groups and choose a different area each to focus on. Present your ideas in Prezi or a different form from the last task: You could:
Have a discussion in your groups and choose a different area each to focus on. Present your ideas in Prezi or a different form from the last task: You could:
- Investigate the metanarrative of an artist you are considering for your track. How have they changed over time.
- Research into specific genre (s) of music - what are the conventions? Which artists are key in this genre?.
- Study Print products - digipaks, adverts - consider style and content of print examples. What kind of star image is being represented?
Excellent example:
Task 1: Group: Concept Development - Initial Ideas
Classwork:
Collaborative Task: In production groups share ideas on the following points. Record your findings as evidence for the blog. You can upload your discussion as a podcast with images, a jpg of your drawn ideas on paper, a series of ppt slides or a prezi.
Collaborative Task: In production groups share ideas on the following points. Record your findings as evidence for the blog. You can upload your discussion as a podcast with images, a jpg of your drawn ideas on paper, a series of ppt slides or a prezi.
- Music videos you have viewed which you find interesting or inspirational - be specific as to what features you would like to emulate.
- The tracks which you would like to make a video for. Explain what your ideas are.
Further Discussion: Consider:
- The artist's existing metanarrative.
- Print and moving image
- Cast
- Locations
- Time management
Homework:
Upload last year's work to the blog:
1.TW: Goodwin analysis of Red Hot Chilli Peppers (or your own choice of music video). (PPT - bullet points and visual evidence)
1.TW: Goodwin analysis of Red Hot Chilli Peppers (or your own choice of music video). (PPT - bullet points and visual evidence)
2.GT:
Goodwin Analysis –
(Used writing frame - name of artist and track)
3.AM: Digipak Production
Task
(Photoshop task - with supporting notes)
4.RM: Digipak Cover Analysis –
(PPT - name of artist and track)
5.Group: Synaesthesia Pitch – The Getaway – Red Hot
Chilli Peppers
6.HG: Track Ideas (holiday work – 2 examples)
7.MC: Music Video Ideas (holiday
work – 3 examples)
Use of Prezi:
Use of Prezi:
Group: Concept Development - Initial Ideas
Classwork:
Collaborative Task: In production groups share ideas on the following points. Record your findings as evidence for the blog. You can upload your discussion as a podcast with images, a jpg of your drawn ideas on paper, a series of ppt slides or a prezi.
Collaborative Task: In production groups share ideas on the following points. Record your findings as evidence for the blog. You can upload your discussion as a podcast with images, a jpg of your drawn ideas on paper, a series of ppt slides or a prezi.
- Music videos you have viewed which you find interesting or inspirational - be specific as to what features you would like to emulate.
- The tracks which you would like to make a video for. Explain what your ideas are.
Further Discussion: Consider:
- The artist's existing metanarrative.
- Print and moving image
- Cast
- Locations
- Time management
Homework:
Upload last year's work to the blog:
1.TW: Goodwin analysis of Red Hot Chilli Peppers (or your own choice of music video). (PPT - bullet points and visual evidence)
1.TW: Goodwin analysis of Red Hot Chilli Peppers (or your own choice of music video). (PPT - bullet points and visual evidence)
2.GT:
Goodwin Analysis –
(Used writing frame - name of artist and track)
3.AM: Digipak Production
Task
(Photoshop task - with supporting notes)
4.RM: Digipak Cover Analysis –
(PPT - name of artist and track)
5.Group: Synaesthesia Pitch – The Getaway – Red Hot
Chilli Peppers
6.HG: Track Ideas (holiday work – 2 examples)
7.MC: Music Video Ideas (holiday
work – 3 examples)
Use of Prezi:
Use of Prezi:
Friday, 15 July 2016
Summer Holiday Work 2016
Some of you were not in the last lesson of term so the holiday work is detailed below. It is important that you do some research and preparation prior to the first lesson back so you have some input in group discussions. The first lesson back is Friday 2nd September. In this lesson we will be setting up the blogs and adding content from this term. The holiday work will go on the blog with the rest of the tasks you completed in the past four weeks. To avoid losing marks for planning, please ensure that all of these tasks are complete. They are outlined on the task sheets you were given. These are also saved in the shared area: year 13 resources/intro to A2.
The following work must be completed electrically; I suggest you put it into a email to yourself.
Summer Holiday Work (you will be sharing ideas in the first lesson back on the Friday):
# Find three music videos you like. Email yourself the links.
# Bullet point techniques from each video which you would like to emulate in your own production. Consider all aspects of media language such as camera, editing, mise-en-scene. Use terminology from this term.
# Find two tracks you like which are contemporary and don't have a music video already. Why do think they would be suitable? Email yourself the links. Bullet point some ideas you have for visualising this track.
You will need to complete your Photoshop task and the reflection activity. This is outlined on the slides in the shared area/intro to A2. There will be no lesson time for this next term so you will need to complete this by Friday 9th September and upload to the new blog.
If you haven't already, you will need to speak to myself or Mrs Fernandez about UCAS. You need to fill in the form given in preparation for this. Please bring this to the first lesson also.
We will be changing the editing software next year to Davinchi Resolve. This is free so you might want to get ahead and have a play with it over the hols
Well done to you all for your input to the class music video - I love it! (on youtube channel) Have a great holiday...
Dates for the diary:
Wednesday 21st September - Brighton Recce
Saturday 24th September - 60th Anniversary Ball
Friday 16 December (evening) - Cinema Trip and Pizza - Rogue One (Edwards, 2016)
Friday 27th January - BFI workshop - Youth Culture and Representation
Thursday 20th April - Oscars
The following work must be completed electrically; I suggest you put it into a email to yourself.
Summer Holiday Work (you will be sharing ideas in the first lesson back on the Friday):
# Find three music videos you like. Email yourself the links.
# Bullet point techniques from each video which you would like to emulate in your own production. Consider all aspects of media language such as camera, editing, mise-en-scene. Use terminology from this term.
# Find two tracks you like which are contemporary and don't have a music video already. Why do think they would be suitable? Email yourself the links. Bullet point some ideas you have for visualising this track.
You will need to complete your Photoshop task and the reflection activity. This is outlined on the slides in the shared area/intro to A2. There will be no lesson time for this next term so you will need to complete this by Friday 9th September and upload to the new blog.
If you haven't already, you will need to speak to myself or Mrs Fernandez about UCAS. You need to fill in the form given in preparation for this. Please bring this to the first lesson also.
We will be changing the editing software next year to Davinchi Resolve. This is free so you might want to get ahead and have a play with it over the hols
Well done to you all for your input to the class music video - I love it! (on youtube channel) Have a great holiday...
Dates for the diary:
Wednesday 21st September - Brighton Recce
Saturday 24th September - 60th Anniversary Ball
Friday 16 December (evening) - Cinema Trip and Pizza - Rogue One (Edwards, 2016)
Friday 27th January - BFI workshop - Youth Culture and Representation
Thursday 20th April - Oscars
Wednesday, 18 May 2016
Candidates Required for Moderation - G324
9148; PEARSON, HARRY THOMAS
9149; PEET, JOSHUA
9518; DENYER, AURORA ELISABETH MARY
9126; MASLEN, HAMISH RICHARD
9017; BESATE, LUCA SERGIO
9538; PAVEY, MIA DAWN
9095; HURDITCH, OLIVER JAMES
9200; WHITSON, THOMAS COREY
9070; GARSIDE, HARRY MICHAEL
9084; HETHERINGTON, KURTIS BRUCE
9050; DAY, JACK ELLIOTT
9516; COOPER, MELISSA
9091; HOLMES, THOMAS ANTHONY
9508; BENNETT, HANNAH ELIZABETH
9525; HARVEY, TEEGAN ADRIENNE
9149; PEET, JOSHUA
9518; DENYER, AURORA ELISABETH MARY
9126; MASLEN, HAMISH RICHARD
9017; BESATE, LUCA SERGIO
9538; PAVEY, MIA DAWN
9095; HURDITCH, OLIVER JAMES
9200; WHITSON, THOMAS COREY
9070; GARSIDE, HARRY MICHAEL
9084; HETHERINGTON, KURTIS BRUCE
9050; DAY, JACK ELLIOTT
9516; COOPER, MELISSA
9091; HOLMES, THOMAS ANTHONY
9508; BENNETT, HANNAH ELIZABETH
9525; HARVEY, TEEGAN ADRIENNE
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